In the past, hardware stores provided consumers with information and understanding that added value to products. But that was then. Now retail has been forced to change.

Problem: Communication

Companies who market tool and hardware products face an increasingly difficult task --- one that makes new product success extraordinarily difficult. Because now consumers have only limited opportunity to learn about products at retail. Ordinarily advertising would fill this gap. But manufacturers can only rarely afford advertising on the lower margins that consumers demand.

Solution: Television

But not just any television. Direct response television (DRTV) has emerged over the past decade as one of the most powerful communication tools for building retail sales.

That’s right. We said retail. Direct sales are no longer the most important reason to use DRTV, because it also builds sales, higher margins, strength to negotiate with retailers, and strong long-term business.

DRTV includes half hour infomercials and short form DRTV spots. And that’s just the start. With DRTV in place, new media offers a wide range of places to leverage your television assets – POP video, web video, YouTube, email, vendor video links, and even mobile TV.

So please use this website to explore how TV, and specifically DRTV, can bring dramatic change to your business. And if what you read interests you, call us. We’d love to talk about how choosing to use DRTV can grow your business.